Family offices in the UAE’s primary motivation is typically to safeguard capital and minimize risk, and they are not easily swayed or influenced by what motivates managers excited to prove their investment mettle and expertise. But since emerging managers with assets under management well below $1B and a track record…


Request short meetings, and invest in high-quality video + audio

The way to get meetings hasn’t changed — the best still manage to get warm intros. It does seem, though, that with more time at home and more research time, the quality of the cold emails I am getting has improved. They are more researched and personalized, which is good.


In many ways, the fundraising process is like a B2B sales process. You’ve got to build and manage a pipeline of Family Offices to close the “right fit.” That takes time. And though it’s straightforward, “this is a piece of the puzzle that so many people completely miss”

The key…


In the chatter of the startup ecosystem, terms such as venture capitalists, seed funding and equity funds are commonplace, but one rarely hears the words family office when talking about funding a startup. This is because for far too long, most entrepreneurs have been tailing the conventional and often elusive…


Pitching to Family Offices, customers and vendors can scare even the most confident of entrepreneurs. It can be a petrifying experience talking about your passion project in front of people that may not be as enthused as you are. So when presentations arise, panic ensues.

Here are nine pitching no-no’s:


Companies currently raising rounds of venture investment are inevitably learning some hard truths. Primarily, VC dollars aren’t as readily available as they were in previous years due to COVID, and for the companies that are receiving funding, they’re finding that the terms are becoming increasingly less palatable.

The good news…


I want to be honest from the beginning: raising funds from family offices is not an easy task if done incorrectly. As investors, Middle East family offices are reliable partners which can invest huge amounts. On the other hand, they are in most cases really discrete and cautious when people…


Cash is the lifeblood of business. If you run out of it and lack access to additional resources, the game is over.

As the founder of a startup or medium size business, you’ll find that raising funds is a significant part of your efforts and, for better or worse, a…


In general, Middle East Family Offices tend to be elusive and highly selective, both in terms of their investments and/or charitable giving/grant making. A warm introduction is the best and most effective way to approach a Middle East Family Office. Just like other types of investors, cold emails or cold…


Family offices have been a great way to connect with successful entrepreneurs, professionals, and individuals with shared perspectives. While most companies endlessly pursue VC firms, I have been fortunate to work inside family offices, allowing me to share some of these insights below;

  1. Long-term capital. Family offices are long-term focused…

Obediah Ayton

Family Office Industry Blog

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