Fundraising is as strategic as building a business.

Building a business is fun, fundraising can be torture.

Unfortunately, building a big business requires fundraising at some point so it is a skill that requires cultivating and honing. Fundraising is both physically and emotionally draining in not done correctly with the right people.

Even though fundraising brings you closer to your business in some ways, it can be time consuming that it does not leave you time to do much else.

Fundraising is not straightforward either. It requires strategy and execution, just as your business does. Do your research, understand the Investors you are engaging with, learn as much as possible about the partner you are dealing with. It is your business to know and to map that into your strategy. There are Investors who will talk to you just to learn about your business because one of their portfolio companies is a competitor, you will only know this if you do your homework.

There are many in our ecosystem who append the word “investor” to their names. A good number of them should add the word “broker” as well since they have not invested in a single company. Don’t get your hopes up. You will emerge from every Investor meeting either feeling elated or depressed, there is no in-between. If you are passionate about what you do, then your business is almost as dear to you as your family. It is difficult if not impossible to take things objectively and not personally.

The trick here is to suck it in, process it, then discard it. Don’t take either good or bad to heart.

The Private Investment Group.

The art of raising capital is not just about having a network of investors. It is about taking a deep dive with every client to understand the passion, goals and drive behind its inception. Only then can you truly source the very best investors for that company.

Many companies will look to work with clients for at least a year but in reality 90 days is the perfect amount of time to know whether a region and its investors is for you and to successfully go through the process of raising capital.

Our process has be honed over many years and through our unique partnerships with Ministry of Investments in UAE, Saudi Arabia, Kuwait, Oman and Bahrain as well as Sovereign Wealth Funds. We are able to offer something no other group can, a process of simplicity but unrivaled quality.